FAB (Features, Advantages, Benefits) is a selling technique that is one of the most common selling approaches that focuses on the benefits that a product or service offers consumers. The business I chose to do my FAB chart on is The Hilton Lac-Leamy hotel in Gatineau-Ottawa. It targets all ages but is geared a little more toward the older crowed due the their connection with the casino. This beautiful hotel offer the top experiences especially as they are connected to one of the world class casinos. It beautiful lake surrounded location ads to the presence at you first drive up to the hotel, then when you walk in you are blown away buy the amazing detail in the decor and architecture. The hotel offer amazing features that can not be missed.